Delivering Global SAP Value Through a United VARs AMS Model

Introduction

As the United VARs member for the UK, Birchman works alongside a global network of trusted SAP partners to help organisations deploy, support and optimise SAP internationally. This case study highlights a United VARs success story, showing how Catensys successfully implemented a Global Application Management Services (AMS) model using United VARs partners across multiple countries.

While Birchman was not directly involved in this engagement, the story demonstrates the proven delivery model that Birchman can bring to UK led global SAP programmes through the United VARs alliance.

The Customer

Catensys is a global specialist in chain drive systems for the automotive industry, operating across multiple countries with complex manufacturing and operational processes. Its international footprint requires robust, scalable enterprise systems that support both global oversight and local execution.

The Challenge

As Catensys expanded internationally, its SAP landscape and support requirements became increasingly complex.

Key challenges included:

• Multiple local legal and regulatory requirements
• Differences in operational processes across regions
• Maintaining a consistent global SAP template
• Fragmented post implementation support models
• Limited focus on continuous optimisation and long term value

Catensys needed an approach that could deliver global consistency, without sacrificing local relevance and responsiveness.

The Approach

To address these challenges, Catensys partnered with United VARs to establish a Global AMS delivery model.

The approach was built around three core principles:

#1 Think global, act local
A single global SAP framework, delivered locally by United VARs member firms with deep knowledge of local language, culture and regulation.

#2 Lifecycle ownership
SAP was positioned as a long term business platform, with ongoing support, enhancement and optimisation embedded into the operating model.

#3 Standardisation with flexibility
A global SAP template provided consistency and control, while allowing necessary local adaptations for statutory and operational requirements.

The Solution

The solution implemented by Catensys and United VARs focused on a structured Global AMS model, including:

• A coordinated global AMS framework covering support, enhancement and optimisation
• Local SAP delivery and support teams provided by United VARs partners in each country
• Shared tools, methodologies and governance across regions
• Clear accountability, escalation paths and service transparency
• A strong focus on continuous improvement and SAP value realisation

This model enabled Catensys to retain global control while benefiting from responsive local delivery.

Outcomes and Benefits

The engagement delivered measurable benefits for Catensys:

• Seamless global SAP and AMS delivery across multiple countries
• Reduced delivery and operational risk through standardised governance
• Increased efficiency, with fewer manual processes and improved system utilisation
• Improved data quality and transparency, supporting better business decisions
• A scalable support model that can grow alongside the business

SAP evolved from a transactional system into a strategic platform for ongoing business improvement.

Key Takeaways

#1 Treat SAP as a lifecycle investment, not a one off project

#2 Balance global standardisation with local flexibility

#3 Use a proven global partner ecosystem like United VARs

#4 Focus on continuous value realisation, not technical completion

Conclusion

For UK based organisations with international operations, the Catensys story demonstrates the value of the United VARs delivery model.

As the United VARs partner in the UK, Birchman can act as the lead global SAP partner, providing:

• UK based project leadership and accountability
• Access to trusted United VARs partners for local delivery worldwide
• A consistent SAP implementation and AMS framework across borders
• Reduced risk, faster adoption and stronger long term value

Birchman combines global reach with local accountability, ensuring SAP programmes deliver measurable business outcomes — not just successful go lives.

Planning a global SAP rollout or support model? Talk to us about how our Global AMS services, delivered through United VARs, can reduce risk and drive long-term value.