SAP AI & ML.

Supporting intelligent transformation with SAP Business AI

Organisations today face increasing expectations for timely decisions, improved customer experiences and greater operational control. Many still rely on manual or disconnected processes that limit their ability to respond effectively. SAP’s Artificial Intelligence (AI) and Machine Learning (ML) capabilities within the SAP Business Technology Platform (BTP) allow organisations to embed intelligence into business processes and applications. Using predictive analytics, natural language processing and advanced automation, SAP Business AI helps organisations use data more effectively and make informed decisions.

Birchman works with organisations to shape an approach to AI that is strategic, responsible and aligned to business priorities.

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What is SAP AI & Machine Learning?

SAP’s AI and ML portfolio is designed to support real time insight and data driven decision making across the enterprise. This includes embedded AI within SAP solutions, reusable AI services and the ability to develop custom ML models using SAP AI Core and SAP HANA Cloud.

Through Birchman’s guidance, organisations can identify meaningful AI opportunities, establish a reliable data foundation and adopt solutions that provide clarity, transparency and governance.

SAP’s AI strategy focuses on three pillars:
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Embedded AI: Prebuilt AI capabilities integrated into SAP applications like S/4HANA, SuccessFactors, Ariba and CX.

Business AI Services: Reusable AI services for document processing, forecasting, recommendation and sentiment analysis.

Custom AI Development: Tools and infrastructure to build, train, deploy and manage custom ML models using SAP AI Core, SAP AI Launchpad and SAP HANA Cloud’s machine learning libraries.

With SAP AI & Machine Learning,

key components include:

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AI Core & Launchpad

Manage and oversee machine learning models and their lifecycle

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Use in database machine learning for timely analytical insight

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Access trusted and consistent data for AI and analytical processes.

Business AI Services

Apply pretrained AI capabilities for prediction and classification tasks

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Build Process Automation

Combine workflow, rules and AI decisioning to support business processes.

What is the Business Impact of SAP AI & Machine Learning?

SAP’s AI and ML portfolio is designed to support real time insight and data driven decision making across the enterprise. This includes embedded AI within SAP solutions, reusable AI services and the ability to develop custom ML models using SAP AI Core and SAP HANA Cloud.

Through Birchman’s guidance, organisations can identify meaningful AI opportunities, establish a reliable data foundation and adopt solutions that provide clarity, transparency and governance.

The Key Business Impacts of AI & ML
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Automate repetitive cognitive tasks and reduce human error

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Generate predictive forecasts for finance, supply chain, and HR

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Enhance customer experiences with recommendations and chatbots

Maximise innovation through reusable, scalable AI services

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Maintain data privacy, compliance, and transparency in AI deployment.

SAP AI & Machine Learning:

Explore key considerations for AI adoption in 2025 and beyond. This on demand session covers approaches to introducing AI, its potential impact and ways organisations can use it effectively.

Our SAP AI Consulting Services

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AI Strategy & Roadmap Development

A structured approach to defining an AI strategy and roadmap aligned to organisational goals, supported by clear governance and ethical guidelines.

Data Readiness & Foundation Setup

Assessment and preparation of data quality, accessibility and architecture to create a reliable foundation for AI initiatives.

AI Use Case Design & Implementation

Design and delivery of tailored AI use cases that combine custom models and pretrained SAP services within core SAP applications.

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Predictive Analytics & ML Ops

Introduction of predictive capabilities alongside processes for model monitoring, lifecycle management and controlled deployment.

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Conversational AI & Intelligent Experience

Development of virtual assistants and conversational interfaces that support user interaction through natural language understanding.

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AI Integration & Extension Services

Integration of SAP AI with external platforms and the extension of models using custom data while maintaining security and interoperability.

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Training, Enablement & Change Management

Practical enablement for business and technical teams to build confidence in identifying, adopting and maintaining AI solutions.

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Managed AI Services & Optimisation

Ongoing oversight of AI models, including monitoring, performance tuning and visibility into adoption and business value.

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AI Governance & Responsible AI

Guidance on establishing standards and controls that support transparent, ethical and responsible use of AI across the organisation.

Get started on SAP Business AI

We work closely with organisations to introduce SAP AI capabilities in a way that is structured, transparent and aligned with business need.  Tell us about your SAP landscape and goals and a member of our team will get back to you shortly.


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Interested in our services or finding out more about us?

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