What are the Benefits of Purchasing SAP Licenses Through a Value Added Reseller?

As businesses grow and expand, we need to have a robust software system to help manage their operations. SAP is one of the leading providers of enterprise resource planning (ERP) software that businesses use to manage their day-to-day operations. However, purchasing SAP licenses can be a complicated and expensive process, especially for small to medium-sized businesses. This is where a value added reseller (VAR) can come in handy.

A VAR is a company that sells SAP licenses and related services to businesses. We provide a range of benefits that make them an attractive option for businesses looking to purchase SAP licenses. In this blog, we will explore the advantages of purchasing SAP licenses through a value added reseller.

Birchman is the leading independent SAP Value Added Reseller in the UK and an SAP Platinum Partner. We have been a VAR in the UK since 1997, and have been able to offer a value partnership and service to our customers.

Strategic Partnership

Birchman offers a one-stop shop for licenses, implementation, and ongoing technical and application support. This reduces complexity for our customers and enables us to provide a more strategic partnership.


Birchman has specialised knowledge and expertise in SAP software and licensing. We have a deep understanding of the software and can help businesses navigate the complex licensing process. We can also provide guidance on which licenses to purchase, based on the specific needs of the business.


Birchman offers more flexibility than purchasing SAP licenses directly from the vendor. We can customise license packages to fit the unique needs of the business, which can help save costs. We can also offer more flexible payment options and help businesses scale up or down as needed.

Certified Support

Birchman provides ongoing support and maintenance management for SAP software. We are certified by SAP to support our customer (SAP certified Partner Centre of Expertise (PCOE)) and as such have a team of experts who can help businesses troubleshoot any issues that arise and provide guidance on how to optimise the software for the business needs. This can help businesses save time and money in the long run.

Personalised service

Birchman provides a personalised and flexible service to businesses. We take the time to understand the unique needs of the business and offer tailored solutions. This can help businesses get the most out of their SAP software and improve their overall operations.


At Birchman, we know that purchasing SAP licenses can be a complicated and expensive process. That’s why we offer our clients the option to purchase licenses through us as a value added reseller.

Our team of experts have specialised knowledge and expertise in SAP software and licensing and we take the time to understand your unique business needs and offer tailored solutions to help you get the most out of your SAP investment.

If you’re looking for the ‘value add’ in your SAP Partner, get in touch today.