Monthly Archives: March 2015
Every company would love to look into the future to see what new opportunities could be around the corner but not all would be prepared to invest in being able to do so. Why is this when the resulting pay off could be so great? Companies can gain significant long-term benefits by applying predictive analytics to their operational and historical data. If applied correctly, embedding predictive analytics into operational data can enable companies to identify and respond to new opportunities more quickly. For example by analysing a customer’s historical purchase patterns, companies can make predictions about the types of promotional offers and/or coupons that are likely to resonate with that customer.