Category Archives: Hot Topics

digital-media-platform-experience

How a Digital Media Platform can improve your customer’s experience

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The proliferation of data, particularly unstructured data including digital media, means that Enterprise Information Management (EIM) is a challenge facing every company. OpenText provides companies with the ability to embed unstructured data within the appropriate SAP transaction to provide a content rich single version of the truth and providing 360 degree view of the business.
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debunking-myths-about-predictive-analytics

Debunking Myths About Predictive Analytics

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Every company would love to look into the future to see what new opportunities could be around the corner but not all would be prepared to invest in being able to do so. Why is this when the resulting pay off could be so great? Companies can gain significant long-term benefits by applying predictive analytics to their operational and historical data. If applied correctly, embedding predictive analytics into operational data can enable companies to identify and respond to new opportunities more quickly. For example by analysing a customer’s historical purchase patterns, companies can make predictions about the types of promotional offers and/or coupons that are likely to resonate with that customer.
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sap-predictive-analytics

SAP Predictive Analytics

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Birchman has worked with many clients over several many years to develop successful analytical roadmaps and achieve business transformation. Our clients want to become more data driven and use innovative solutions to gain real-time insight into their business. Their aim is to increase the ​​efficiency of business processes to ultimately improve organisational profitability and positioning in their industry.
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